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Practical guides on websites, digital marketing and project management, written for business owners and managers, not for techies.

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Project managementWhat does a digital project manager do?
Project management · Featured

What a digital project manager does and when your company needs one

If you have a designer, a developer and someone on social media, but nobody coordinating, this article is for you.

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Latest articles

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5 questions to answer before building your website

Before picking colours: goal, traffic, leads, maintenance and measurement.
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Why your website has been “almost ready” for months (and how to fix it)

The bottleneck is almost never the code: it’s the copy and the photos.
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Manage your business’s social media yourself or hire someone?

How to decide based on your time, budget and goals.
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Hiring each specialist or a project manager: what’s right for you

Pros, hidden costs and when each option makes sense.
The metrics that really matter
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The social media metrics that really matter

Saves, shares and profile visits versus likes.
Redesign or order?
Web and apps

Your website doesn’t need a redesign: it needs order

Message, structure, call to action and measurement before new colours.

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